Based in Eastham, MA | Call Now: 508-255-3789
Based in Eastham, MA | Call Now:
A lot of things have happened over the past six months that have caused us to adjust our focus. We had been doing a lot of talking, naturally, since communicating is our thing. While we were talking, we also listened (yes, we also teach that).
We’ve made changes in our workshops, all in response to participant and buyer feedback. The ratings and comments we receive are almost always phenomenal, but where we started to see a pattern was in terms of relevance. The same thing was happening with writeTrain®, our online writing course. “It was great, but what I really need is ______.” We realized that people want what they need, not what they don’t need.
Now, in a workshop there usually isn’t all that much that can be done to individualize the direction of the workshop, so we do what works most of the time for most of the people. But, we do a lot of advance work with buyers to get a feel for what the biggest issues are. This way, we can prepare for the workshops accordingly and provide a customized experience. Another thing we’re really getting excited about it doing more via webcasts and teleconferencing.
As for writeTrain®, in listening to what people are looking for (and we know they want more and more online training) we realized that one size doesn’t fit all and that we could really tailor the learning by breaking it down. Now writeTrain® is ? la carte. If learners don’t need the full course, they are not restricted to that single option.
But, how do they know what they need? This is where we really went for it. We totally revamped our assessment process that now allows for results to be evaluated alongside an actual writing sample. A writing coach can now pinpoint what areas need development and can advise the individual as to the best learning options. Simply put, it’s more personal, more relevant.
With all of this special treatment going to our offerings, we also decided to give our website a facelift. Our new site, designed by Alkove Design right here on Cape Cod, is a great reflection of our newly invigorated spirit.
As we keep pace with the ever-changing business landscape, we remain committed to excellent customer service and responsiveness. We also are dedicated to upholding the high standards of communication – vital to success. Please keep in touch and let us know how we can help. We’ll listen.
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